Recently, I was involved in a meeting of several successful business owners. After partaking in our normal idle chatter, our discussion quickly turned to driving results. There were three individuals who spawned my interest. While listening to them, it was clear that the constant theme was “how to drive growth through external marketing and sales campaigns.”
Although I was listening passionately, I found myself remembering a story I had heard earlier in my career. It was about a man who held, and later lit, an M80 firework in his hand. His grip was tight on the M80. Holding too tight onto the M80 and lighting it, only proved one thing – when an M80 blows up, it causes severe damage (in this case, loss of a hand.) But this is not where the story ends, there was another mad who simply placed an M80 onto the palm of his hand, did not grip the M80 at all. As this firework exploded, the individual suffered NO damage to his hand. What irony! (BTW – M80s are illegal in the U.S, so they can only be purchased on the Black Market.)
As I quickly joined back in the conversation, I realized that a paradox was occurring. Each business owner was truly focused on the wrong things! The owners were challenged to figure out why these campaigns were not working. The dialogue continued until it became apparent to us all, we were stifling our company’s growth because we were focused on the external growth – gaining new customers, not on better servicing our current customers.
A primary challenge with today’s small business owner is that we cannot have a command and control environment nor can we have an environment that lacks appropriate systems and processes. The solution: create an environment that is always engaging creativity and unlocking the drive in each team member. An article posted recently on the Small Business Forum can help you get started in developing this type of culture in your company.
Are you focused on the right aspects of running your company?
"Ernie & Mike did a superb job on my new furnace and A/C installation. Despite having more than a day’s work to do, they came in and stayed until the job was done. They were organized, efficient, and protected the rest of the house well. Got both furnace and A/C installed the same day. Ernie was courteous, informative, and clearly knew his job better than anyone I’ve encountered before. The units look so good guests now get The Tour of our new system. Apollo is clearly not a fly-by-night company. I would recommend them to anyone in need of a new furnace and/or A/C."
- Jerry A.
"I called Apollo because of a water leak I thought I had in our upstairs shower going into the kitchen. Robbie came and assured me everything was fine & looked at all the other plumbing. He ended up changing a few pipes for our washer & clearing a drain. He was very nice & knowledgeable with all my questions. I ended up signing up for the care plan & was very happy with my service."
- Cassandra B.
"The team at Apollo exceeded my expectations. As a business owner, my attention to the details and commitment to providing excellent service is high. From the sales rep. to the installation team, everyone’s performance was outstanding. For example, the installation team went to great lengths to protect our floors, placing floor runners and across the wood floors and up the stairs. They even were spot washing walls upon their departure. I highly recommend this company."
- Randy B.
"We scheduled an estimate AND a tune-up. We knew something was wrong with our furnace, but hoped we could make it through the rest of the season. Upon telling Bill what our furnace was doing, he warned us immediately what the possible outcome was going to be; a cracked heat exchanger. He watched the flames roll backward, tested carbon monoxide levels, which were so high they meter’s last reading was 5,600 before saying “high”. He immediately shut it down, tagged it, and explained that with levels that high and children in our home he wanted off right away. He continued his inspection and showed us via a camera that not only was it cracked in multiple places, but had holes all over it. He gave us a few options for repairing it; his knowledge as well as genuine concern was beneficial and refreshing. Luckily we also scheduled an estimator, Micah, to come too and we were able to get costs between repairing and replacing (with several options). We decided to replace with a much higher efficiency furnace and one sized properly to our home. Hands down, not only did they both provide us great service and knowledge, but without sounding dramatic, they may have saved our lives. This was our first time calling Apollo, but it won’t be our last."
- Sarah B.
"Apollo is an excellent company. I always receive great service. Alex A. was professional and friendly. He kept me informed during the process of checking my furnace and heat pump to make sure they were working properly. The company makes sure you are notified who is coming and when they are on the way. All my interactions with the company have been wonderful."
- Beverly S.